|Mkt.Cap||$ 22.93 M||Volume 24H||0.00000000 TTU|
|Market share||0%||Total Supply||10 B TTU|
|Proof type||N/A||Open||$ 0.0023|
|Low||$ 0.0023||High||$ 0.0023|
TaTaTu is a unique platform that allows users to watch entertainment content and receive a reward for the time spent watching premium video content.
With this raise, the startup has just completed the third largest ICO in history, just behind EOS and Telegram. In this aspect, Tron’s competition also includes the likes of Megaupload founder Kim Dotcom, who’s been rumored to start his own content-based cryptocurrency platform for several years.
So what makes running an ad- based platform on the Ethereum network beneficial? There are a couple of things- one feature, which I touched on earlier in the article, is that multiple aspects of the platform are able to run on a blockchain system.
Decentralizing my TV requires changing the way content producers get funded and the incentive structure of online businesses like YouTube, Netflix, Hulu, Amazon, amongst many other websites. Trading and investing in digital assets is highly speculative and comes with many risks. The analysis / stats on CoinCheckup.com are for informational purposes and should not be considered investment advice.
Tatatu Price Chart
The next step of interconnectivity involves decreasing the power of intermediaries and increasing the power of users through decentralization. And I believe the gateway to broader adoption of digital currencies and decentralized platforms is an industry that I know and love; the entertainment industry.
We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities. The TaTaTu platform will use a digital token system that rewards everyone contributing to its ecosystem. As long as you positively contribute, by either watching content or producing it, you are fairly rewarded.
When I first compared the numbers of TaTaTu and YouTube, I was a little disappointed- I wondered how content producers could make high quality productions when the percent payout seemed on a similar scale (even less) with that of content producers on YouTube. However, I loved the idea of this new technology and how it benefitted everyone- so I kept researching and dissecting TaTaTu’s white paper.
From my above description of TaTaTu you have gathered that this type of platform also profits from a realistic, go-to-market strategy and that is an ad revenue system relatively similar to that of a traditional ad- based platform like YouTube. And I believe at the end of the day, an ad- based system will be the most profitable because regardless of how affordable subscription based platforms may be, there is a market for free, high quality content. I imagine that if you’re still reading, you are an accessor of online entertainment in some form. A fraction of the proceeds of ads will also go to marketing and other overhead costs to help maintain and improve the platform.
- But then I stumbled upon a project called TaTaTu, which is working on a platform to do exactly that.
- Tron TRX is one of many efforts seeking to leverage the peer-to-peer nature of modern networks in order to allow content creators and distributors direct access to their consumers.
- And I believe at the end of the day, an ad- based system will be the most profitable because regardless of how affordable subscription based platforms may be, there is a market for free, high quality content.
- This incentivizes higher quality content producers as they can track where their content is being watched-hence trusting that their ownership will be safeguarded.
- One just needs the right project to come out with the unique value proposition, innovativeness and of course usability and adaptability.
- Before the advent of digital currencies, it was difficult to design an economic incentive structure that could, simultaneously, benefit the user, the platform, and the content provider.
And with a system that rewards advertisers, content producers, and audiences for not only watching content but also, eventually, for contributing to their social media platform, they are virtually creating a community that incentivizes growth for all. Nilesh Maurya has been associated for past 8 years as an Investment Banker with Omega Capital, a bespoke Investment Banking outfit having offices in Mumbai, New York, Singapore, and Dubai. He has been a regular contributor to business publications such as Business India and Market Express and has been a mentor to many start-up companies. “Blockchain’s Netflix ICO” TaTaTu raised $575 million in its private pre-sale proceeds.
On the TaTaTu platform, content providers will be fairly compensated for views via advertisements. Unlike ad-based platforms like YouTube, that up until recently did not make any distinctions between serious productions and low quality videos, TaTaTu will have a premium content tier to differentiate a Hollywood-level from a home movie. By giving time and attention to content (and, therefore, the adjacent ads), viewers are directly funding the projects they are passionate about.
But then I stumbled upon a project called TaTaTu, which is working on a platform to do exactly that. And it gets better; the TaTaTu platform has a working product and some clever ideas to increase the adoption of digital assets by everyday people.
Whether Tron kills or is killed remains to be seen, but it’s a cryptocurrency to watch moving forward, as it looks to disrupt the current content ecosystem. With Web 3.0, as Justin Sun views it, we have seen content economics arise that give centralized control to delivery mechanisms. Content presented by Facebook or YouTube is essentially owned by those entities. Through cryptocurrency, this situation can be disrupted, and content producers can own the actual content they create, while deliverers can still earn a reward for their service. Tron wallets are community-developed and available for every OS, including desktop, web, and mobile.
With both payments and licensing rights being executed on a blockchain system, TaTaTu’s platform provides optimum organization and transparency. It is clear that, so far, no platform has been able to create a fair monetary balance between users, content producers, and business model. When I first started writing this article, it was supposed to be about how digital assets could enable DApps (Decentralized Applications) to improve this imbalance.
The platform launched an alpha release on June 15 for 500 users, yet the press release states that 200,000 people have joined the waiting list to participate in the new platform. A total of $70 million was brought in for a token supply of 100 billion. For the first few months of trading, Tron TRX struggled to break the 1 penny mark, but eventually went on to see all-time highs over $0.20. Price prediction for the Tron cryptocurrency has been a popular topic on Reddit, with many claiming that the size of the market could indicate a long-term price goal in excess of $0.50 – and a market cap of close to $50 billion.
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The Industry, Decentralized
Before the advent of digital currencies, it was difficult to design an economic incentive structure that could, simultaneously, benefit the user, the platform, and the content provider. Part of what makes it difficult to design something like this is the fact that government-issued currencies have high transaction costs, cannot be used for micro-payments and are not easily programmable. Cryptocurrencies have all of these properties, which allows businesses to design perfect economic incentives to increase the adoption of their services.